Tuesday, February 16, 2016

Perceptions of Jesus, Christians & Evangelism in the UK

Perceptions of Jesus, Christians & Evangelism in the UK


Research Releases in Faith & Christianity • February 10, 2016
Today is Ash Wednesday, the first day of Lent in the Christian liturgical calendar. Ash Wednesday inaugurates 40 days of fasting in remembrance of the 40 days Jesus spent in the wilderness resisting the temptations of Satan. Days like this remind us that Jesus remains a central figure in the American context, a fact affirmed by the number of foreheads smudged with ashes you're likely to see today—and by research showing that the vast majority of Americans believe not only that Jesus was a real person, but claim to have made a personal commitment to him.
But what does the rest of the world know and believe about Jesus? Although the Church of England is the established state church in England, the UK as a whole is often considered more secular than the U.S. So what do UK adults know and believe about Jesus Christ? What do they think of his followers? How often—if ever—do UK Christians talk about their faith in Jesus? How do both Christians and non-Christians feel about those conversations? The Church of England, Evangelical Alliance and HOPE commissioned Barna Group to find the answers to these and other questions.
Jesus: Man, Myth or God?
You don’t have to be a Christian to believe Jesus actually walked the earth 2,000 years ago, and among the general population of UK adults, this historical reality is a common assumption. Six in 10 UK adults believe Jesus was a real person (61%). Age plays a minor role in that belief—adults 35 and older (63%) are slightly more likely than those 18 to 34 (57%) to believe Jesus actually lived. Younger adults (26%) are also more likely than those over 35 (20%) to believe Jesus was a “fictional character from a book and not a real, historical person.”

But even though most UK adults believe Jesus was a historical person, they are much less convinced of his divinity. In fact, belief in Jesus’ divinity is not common at all. Only about one in five adults among the general population holds the orthodox belief that Jesus was “God in human form who lived among people in the 1st Century” (22%). The most common belief about Jesus is that he was “a prophet or spiritual leader, not God” (29%).
When we look closely at some of the racial demographics, the story is somewhat different. For instance, most ethnic minorities believe Jesus was a real person but are divided on whether or not he is God. Four out of five believe “Jesus was a real person who actually lived” (79%)—20 points higher than among white adults (59%)—but only 25 percent believe Jesus was “God in human form,” only slightly more than among whites. This is likely due to the fact that a majority of ethnic groups in the UK belong to a religion—but not always Christianity. For instance, almost all Pakistani and Bangladeshi UK adults are Muslim, and in Islam Jesus is considered a prophet but not God.

When it comes to the resurrection of Jesus from the dead, not quite half of all UK adults believe the event actually happened (44%). One in six believes “the resurrection happened word-for-word as described in the Bible” (17%) while one-quarter believes the biblical story “contains some content which should not be taken literally” (26%).
An Outsider Perspective on UK Christians
A majority of UK non-Christians knows a Christian. Two-thirds of non-Christians say they personally know someone who is a follower of Jesus—that is, someone they perceive to be a “practicing Christian” (68%). Most of these Christians are either family members (35%) or friends (38%). But one in three UK adults does not know a practicing Christian (33%). These individuals are more likely than average to be either under the age of 35 (39%) or between 35 and 44 (24%).
The good news is that most non-Christians in the UK enjoy the company of the Christian they know (61%). Three out of five say they enjoy being around their Christian friend or family member always (28%) or most of the time (33%). And overall, non-Christians attribute more positive than negative qualities to the Christian they know. The most common positive perceptions are that he or she is friendly (64%), caring (52%) or good-humored (46%), while the most common negative perceptions are that he or she is narrow-minded (13%), hypocritical (10%) or uptight (7%).

Purchase Barna's "Transforming Scotland" report
How Do Non-Christians Experience Evangelism?
Although UK adults have generally positive perceptions of Christians, they don’t always share enthusiasm for Christian beliefs when evangelized. More than half of UK non-Christians who know a Christian (57%) have had a conversation with them about Jesus. Younger adults 18 to 34 (60%) are somewhat more likely than adults over 35 (54%) to report having had such a conversation. Two out of every five non-Christians say evangelism made them glad not to be a Christian (43%). Another two in five don’t know how they felt about it (41%), while only 16 percent felt sad after the conversation about Jesus, that they did not share the Christian’s faith.
When Christians talk about Jesus, the response is mixed. One in five non-Christians say they, after such a conversation, felt open to an experience or encounter with Jesus. But almost half say they were not open to such an experience (49%) and six in 10 didn’t want to know more about Jesus (60%). One in six did want to know more (18%); 16 percent felt sad that they did not share the Christian’s faith; nearly one-quarter felt more positive about Jesus (22%) or felt closer to the Christian with whom they had the conversation (27%).

How Do Christians Experience Evangelism?
Despite the mixed responses from non-Christians, UK practicing Christians feel a strong responsibility to evangelize (85%). Nearly half strongly agree that ‘it is every Christian’s responsibility to talk to non-Christians about Jesus Christ’ (46%), and another two in five tend to agree (39%). About one out of ten say they tend to disagree with the statement (10%). Non-practicing Christians however, do not feel the same responsibility for evangelism. Two-thirds of non-practicing Christians disagree that they have a responsibility to evangelize (63%) while just 19 percent agree—about the same proportion as those who don’t know (18%).
This strong responsibility among practicing Christians to evangelize is backed up by their actions. For instance, most practicing Christians have recently talked about Jesus with a non-Christian. Two-thirds have talked about their faith in Jesus within the past month (66%), and eight in 10 have talked with a non-Christian about Jesus in the past six months (81%). Belief and action also align for non-practicing Christians, who overwhelmingly behave in inverse ways, with almost half having talked about Jesus to a non-Christian either more than 6 months ago (30%), or never (18%).

Practicing Christians back up their beliefs about evangelism with real action, even seeking out opportunities to share about Jesus and their faith. Over half of practicing Christians talk to non-Christians about Jesus (53%) and seven in 10 are comfortable sharing their faith (72%). Only less than one-quarter of practicing Christians say they feel unable to take up opportunities to talk about Jesus (24%). Most also feel confident about those conversations (71%). A significant minority are ‘afraid of causing offence when talking to non-Christians’ (32%); think others are better suited to talking with non-Christians about Jesus (36%); or ‘do not know how to talk to non-Christians about Jesus’ (24%).
Relationships matter a lot when it comes to evangelism. The level of comfort among practicing Christians who share about their faith is likely related to the fact that these conversations happen primarily in the context of an established relationship. For instance, practicing Christians are most likely to share about their faith with friends (76%), family (70%), acquaintances (59%), and a co-worker (48%).

Younger Christians appear to be leading the charge when it comes to evangelism. Nearly twice as many younger adults 18 to 34 (practicing and non-practicing combined) say they talked about their relationship with Jesus in the past month (33%) compared to adults 35 and older (18%).
There also appears to be a certain optimism among practicing Christians about the impact of their evangelism efforts. More than half say the impact of their faith-sharing conversation on the other person’s opinion of Jesus was very or fairly positive (56%).
Reflecting back on their experiences of evangelism, both non-Christians and practicing Christians were asked to describe what happened after having a conversation about Jesus. After talking to a non-Christian about Jesus, one in four practicing Christians recall asking if they could pray for the non-Christian. Slightly fewer non-Christians remember being asked this (27% compared to 19%). A similar proportion of non-Christians remember being invited to a church service (18%), although, fewer practicing Christians actually recall doing this (14%).
Practicing Christians perceive varied responses from non-Christians after speaking with them about Jesus. Top answers include ‘want to experience the love of Jesus Christ for themselves’ (20%); ‘request prayer on behalf of themselves, or a friend or family member‘ (19%); ‘they are looking into Christianity more broadly’ (18%); ‘express an interest in going to church’ (17%); ‘ask to have another conversation’ about Jesus (10%); and ask how they could ‘find out more about Jesus’ (6%).

What the Research Means
Gareth Russell is the Vice President for UK and Europe (Barna Global). He has presented the findings to a number of church groups, along with helping to launch a website called www.talkingJesus.org. He explains that “this research has generated healthy discussion among church leaders about what’s working and what's not working in evangelism. Leaders have been pleasantly surprised to learn that many practicing Christians in the UK are not only sharing their faith regularly but they are confident in doing so. It was also encouraging in that one in five non-Christians who know a Christian are open to faith and a conversation about Jesus with that person."
“On the other hand, leaders have been stunned to see that only 6 in 10 UK adults believe that Jesus was a real historical person, although belief in the resurrection amounts to about 4 in 10 adults. Still, people seem to be disconnected from the significance of the resurrection for their own lives. Finally, people have favourable views of Christians—the vast majority of assigned characteristics were positive. We have been encouraged to see the response to the research and the renewed sense of mission among leaders in the UK context as a result of this data.”
Comment on this research and follow our work:
Twitter: @garethwrussell | @davidkinnaman | @roxyleestone | @barnagroup
Facebook: Barna Group
About the Research
The Church of England, Evangelical Alliance and HOPE commissioned Barna Group to find the answers to these and related questions. The researchers designed an online survey to administer among a carefully screened sample of 3,014 UK adults ages 18 and older who are nationally representative by age, gender, region and socioeconomic grade. The sample error on this survey is plus or minus 1.8 per cent points at the 95-per cent confidence level. Additional data were collected through an online survey among an oversample of 1,621 UK practising Christians. The sample error on the oversample data is plus or minus 2.4 per cent points at the 95-per cent confidence level.
Self-identified Christians select ‘Christian’ when asked to identify from a list of options which religion, if any, best describes their religious faith. Self-identified Christians make up just over half of the UK population (58%).
Non-Christians select any other option than ‘Christian’ when asked to identify which religion, if any, best describes their religious faith. Non-Christians account for two in five adults among the UK population (42%).
Practicing Christians identify as ‘Christian’ but also report praying, reading the Bible and attending a church service at least monthly (and often more frequently). About one in six self-identified Christians are practising (17%), about 10 per cent of the total adult population.
Non-practicing Christians identify as ‘Christian’ but do not qualify as ‘practising’ under the criteria above.
Six primary age groups were used to identify UK adults: age 18-24, age 25-34, age 35-44, age 45-54, age 55-64, and age 65+. However, the bulk of the reporting focuses on comparing adults 18 to 34 with those who are 35 and older. '
About Barna Group
Barna Group is a private, non-partisan, for-profit organization under the umbrella of the Issachar Companies. Located in Ventura, California, Barna Group has been conducting and analyzing primary research to understand cultural trends related to values, beliefs, attitudes and behaviors since 1984. If you would like to receive free e-mail notification of the release of each update on the latest research findings from Barna Group, you may subscribe to this free service here.
(www.barna.org).
© 2016 by Barna Group.

5 Ways To Get More First-Time Givers At Church

If your church is like most churches I work with, approximately 40% of your attenders do not give anything.  They like your church. They even attend semi-regularly. But when it comes to supporting the church financially, they are not yet part of the process.
What if this could change?  What if you could find a way to encourage more people to give?
After all, something can’t become a healthy habit until it first becomes a single step.
The following are 5 Ways To Get More First-Time Givers At Church:
#1 – Make It Easy For People To Give For The First Time
Genius is making the complicated simple.  Not the simple complicated.  It should be super-simple for people to give in your service.
Most people do not carry much cash or checks these days, so making giving simple will involve simple digital tools.  Your church should be able to receive donations with debit and credit cards. It’s how most people pay for things and it is how most people support the organizations they like.  Consider the following:
  • Can people give on your website in 2 minutes or less?
  • Can people give to your church without creating an in-depth account or profile?
  • Can people give in the service, in the lobby or on your website?
  • Most important, can people give on their phones?
The highly-committed tithers will always find a way to give to your church.  But if you want to reach brand new givers, make it easy for them to get started.
#2 – Speak Directly To First-Time Givers During Your Service
Whenever you receive an offering in your church service, the people NOT planning to give immediately tune out.  The key to connecting with them is to speak to them directly.  Your offering time is not just for church members; it is for everyone who wants to participate.
Ironically, even people who do not participate in the offering might want to.  So talk to them.  Not with guilt, but with clarity.
Recognize they are there and periodically ask them for support in a way that honors God.  Here is an example of a good offering talk:
“In just a few minutes, we’re going to receive an offering. This is a time where people from all walks of life who believe in what we’re doing here at Grace Church, give money so we can keep going….so we can keep serving our city…so we can keep sharing the Gospel. Some people give regularly, and we’re so grateful for that. Some people give online…and that’s amazing. And some people here today don’t regularly give but are thinking about it…if that’s you, we want you to know that’s a huge step. We’ll work hard to make this the best use of your money….to make it go so far and do so much good. We’d be honored if you’d give, maybe for the very first time.”
#3 – Remove The Pressure For First-Time Givers
Your objective is simply to get people on the journey of generosity.  Therefore, if you want to reach new givers, let them know they can start where they are.
If you talk about tithing 10% of your income, people who feel strapped immediately feel like they cannot measure up.  And when people feel like they cannot do something, they do not even try.
Encourage them to “just give something.”  Help them take the first step, then the next step, and trust God along the way.
Generosity is a journey, not a destination.  Encourage first steps.
#4 – Regularly Discuss Return On investment
This is huge.  People want to be part of organizations and churches who are making a difference.  Tell stories and share wins. Help people understand where their money goes and how it makes a difference in people’s lives and the world.
Business leaders understand the idea of return on investment.  Giving to the church comes with an eternal ROI! That’s something to celebrate!
And your church has everyday, tangible stories of ROI. Tell those stories with a thankful spirit and you will encourage more people to get involved in financially supporting the mission.
#5 – Celebrate First-Time Donations 
Churches do a great job celebrating salvation, baptism and rededications. But how come we don’t celebrate generosity as well?
A first-time gift is a spiritual decision, not a financial one.  Let me explain.
Jesus said our treasure follows our heart.  When someone gives for the very first time, they haven’t just made a financial decision…they have made a heart decision. Giving is a spiritual step!
This is why you need to celebrate and appreciate the first step of giving.  Talk about it in your team meetings.  Send personal note cards expressing your gratitude.
It is tough for people to give away their money for the first time.  So when they do, CELEBRATE and say, “THANK YOU”.
unnamedAs gift to help create a culture of generosity at your church, check out How To Raise Big Money For Big Projects.  This is a FREE resource I personally helped develop with the team at INJOY Stewardship.   These are the 4 key success links needed to create raise significant capital for projects.  Click HERE for your free copy.

The Truth About The Wealthiest 10% Of People In Your Church

Many pastors and church leaders have bought into a lie concerning the financial leaders in your church.  Many feel it is better for pastors to not know who gives what.  We are afraid some form of partiality will be shown.  If this is your thought process, Satan has robbed both you and your financial leaders of a great blessing.
This fear of engaging financial leaders comes from the 1980’s.  During the 80’s and the televangelist scandals we mistakingly used financial leaders.  We did, let’s admit it.  But in the 90’s we overcorrected the problem by choosing to completely ignore them.  Both extreme approaches were wrong.
Fortunately, we are now seeing a more balanced approach.  Many pastors now disciple their financial leaders.  But sadly, others continue to ignore financial leaders leading to The Truth About The Wealthiest 10% Of The People In Your Church.
The truth is many wealthy people in your church are actually very, very lonely.  This is counterintuitive but true.  They are lonely.
You see financial leaders are used to being asked for money.  They are asked for money every day.  Their employees want raises.  Investors are seeking their involvement.  Their alma mater wants donations.  Franklin Graham and other Christian causes send them letters on a daily basis.  And don’t even get me started on their children and family members.  Being asked for money is normative for a financial leader.  They just struggle with who they can trust and thus are lonely.
The real shame is when pastors do not build relationships with financial leaders.  The people financial leaders can and should trust most (pastors) often ignore them rather than teaching Jesus can give them a life that is truly life.
magbk_300x280
Bryan Miles, the founder of MAG Bookkeeping and one of my favorite leaders, recently wrote on the subject of lonely leaders.  He said:
“I get a behind-the-scenes glimpse into many organizations big and small, both for-profit and non-profit,  across the country. This “glimpse” comes in many forms, but mostly through my relationships with business owners, executives , and lead pastors. For the most part, these leaders are stand-up individuals, gifted leaders, and a bunch of them are lonely and a bit isolated.”
He continues, “As a leader in your organization if you’re only engaging people from the platform, or in front of your staff in a one-directional way, be cautious. That desire to be alone (for good reasons) can shift over time to isolation, loneliness, distance from key accountability, and in-a-vacuum thinking.”
Bryan then addresses the challenges of leadership.  He says, “Leadership is tough and often accompanies challenges with no easy answers. But to always go it alone, without quality, real-life relationships with those walking by you and with you, makes it all the more tough.”
Pastors, you have the opportunity to be the one person in a financial leader’s life no one else can be.  You can be their pastor.  Don’t ask them about money.  Ask them about their walk with the Lord, marriage, children, work-life balance, challenges, and level of stress.  Be their pastor.
Bryan concludes with these words to leaders, “Who do you have with you, to walk alongside you? If you are lonely as a leader, have you shared that with anyone you trust?”
If you are a financial leader and feeling lonely, you are not alone.  In fact, many financial leaders are just like you.  Give your pastor a call. Share your story.  Pastor, better yet, give them a call.  And watch God birth a relationship between the two of you marked by meaning and significance.
Screen Shot 2016-01-29 at 9.35.18 PM
Click HERE or on the image to the left and as a free gift for subscribing to this site, you can receive my new Ebook 1869 Leadership Quotes: Timeless Truths From 2015 Global Leadership Summit, That Church, REACT and Catalyst Conferences.  Dr. Johnny Hunt provides over 100 of the quotes included.  If applied, these insights will make you an exponentially better leader.  Enjoy!!!

The Pivot Profiles

Hey guys,
It's 4:28AM and I'm writing this right now (this is not a timed message) because I just finished creating this:


It's the first issue of a 'magazine' I'm calling The Pivot Profiles: Learn From 14 Inspiring People Who Made A Career Pivot To Do Work They Love & Believe In.
Why did I spend over 100 hours making this?
Here's why: because nearly all of us dream of doing work we love and believe in, being well-compensated, and ditching those horrible commutes and bored-to-tears meetings.
We just don't know how to do it. We struggle with the transition, or what I call the "pivot." We worry about legit things like:
  • How much money will it take?
  • How long will it take?
  • Won't my spouse kill me if I do this?
  • Won't my kids starve?
Do this instead.
Over the past three months I've been putting together interviews with people that have made a successful career pivot and asked them for what really worked in each of their situations.
In preparation of the upcoming enrollment for my new coaching program The Pivot Course (about two or so weeks away), my designer Jason and I have spent the last 2 weeks pulling the best case studies of successful pivots.
(Yes, until 4:28AM Monday morning)
We boiled it down to the 13 most intriguing ones (it's 14 if you include me) that we've ever seen. We put them into this fancy little magazine, and for a few days you can get a copy for exactly $0.
(Free stuff can be lame or awesome. This ... is awesome.)
Click here to learn more and download your copy.
- Mike
P.S. - There's a contest going on i the comment section today. The winner gets a $1,200 scholarship to The Pivot Course. Be sure to check that out :)

What Pastors And Leaders Must Know From Hillary And Bernie About Communication

“You can have everything in life you want, if you will just help enough other people get what they want.” – Zig Ziglar
This is not a political post.  It is a leadership and communication post.
Leadership comes with a microphone.  Every leader at some point has to stand up and say, “Follow me”.  Therefore, it is vital for people who speak for a living (religious, athletic, business, and non-profit leaders) to understand how to connect with their audience and move them to action.
Regardless of your political beliefs, nowhere was this on more display than February 9th after Senator Bernie Sanders won the New Hampshire Primary.  First, let’s take a look at Secretary of State Hillary Clinton’s concession speech.  Afterwards, I will make some observations.  **Note** You can scroll down the page and skip the speech if you would like!

Notice the terms used by Secretary Clinton and their regularity:
  •  “I” – 35 times
  • “Me” – 8 times
  • “My” – 7 times
  • Total – 50 times in a 10-minute speech
These terms focused on her.  These are “Me” terms.  The following were the terms that focused on the people.  These are “We” terms:
  • “We” – 17 times
  • “Us” – 4 times
  • “You” – 8 times
  • Total – 29 times
The over-emphasis on “Me” over “We” was an almost 2-to-1 ratio.  This then makes Secretary Clinton the hero of her own message.
Now let’s compare her speech to Senator Sanders’ 28-minute message later in the evening:

The terms used by Senator Sanders and their regularity were the following:
  •  “I” – 23 times vs. Secretary Clinton’s 35 times in over twice the time.
  • “Me” – 5 times vs. Secretary Clinton’s 8 times
  • “My” – 10 times vs. Secretary Clinton’s 10 times
  • Total “Me” terms – 38 times vs. Secretary Clinton’s 50 times in 18 less minutes.
Now, let’s compare the following “We” terms focusing on the people:
  • “We” – 53 times vs. Secretary Clinton’s 17 times
  • “Us” – 6 times vs. 4 times
  • “You” – 7 times vs. 8 times
  • “Our” – which Senator Sanders referenced 15 times
  • Total – 81 times for Senator Sanders vs. 29 times for Secretary Clinton
And I did not even count the numerous times Senator Sanders referenced the “people”.  The over-emphasis on “We” over “Me” was by an over 2-to-1 ratio.  By contrast, this makes the PEOPLE the hero of Senator Sanders’s message.
In short, the genius of Senator Sanders’s message is he makes others the hero of the story.  This is something all leaders should learn and emulate.
Donald Trump has a similar theme – “We can make America great again.”  Senator Sanders and Mr. Trump talk “We”.  Secretary Clinton and many other Republican candidates talk “Me”.
Secretary Clinton appears to be applying for a job – “I have done this…I can do this…I will do this.”  It is a “Me” message.  Senator Sanders is inviting you into a revolution.  It is a “We” message.
Whether you are a pastor, coach, administrator, manager, department head, or executive, is the message about you, your thoughts, your vision, your goals, your feelings, your family, your hopes and aspirations, your views, your accomplishments, your preferences, your ideas, your investment, your challenges, and your next steps?  Is it about “Me”?
Or are you inviting your people into a revolution and great adventure?  Is your message about their goals, their thoughts, their feelings, their family, their hopes, their dreams, their challenges, and their next steps?  Is it about “We”?
“We” messages are attractive and gain traction much more effectively than a “Me” message.  No one likes a “Me” message…or worse, a “Me” messenger.
Pastors, I have particular concern for you because you are the messenger of the most important message of all – life change through the person of Jesus Christ.
Regardless of your political beliefs, Secretary Clinton’s messaging creates an obstacle to her pursuit of the presidency which must be addressed.  The larger question for readers of this site, however, is does your messaging create obstacles to the goals you are pursuing?
If so, two quick tips from the videos above:
  1. Measure the personal pronouns vs. plural pronouns you are using.  This gives both you and your audience a picture into your motives and approach.
  2. Watch your sermons and presentations with the volume OFF.  Over 80% of communication is non-verbal.  When your ADD or bored audience zone out or “go to their happy place”, what you are then communicating is determined by what the audience SEES.  Be happy and excited.
Regardless of your political beliefs, watching the political discourse from a leadership perspective will make you a better leader.
In closing, I repeat the great Zig Ziglar’s words, “You can have everything in life you want, if you will just help enough other people get what they want.”  Be a “We” person.
Screen Shot 2016-01-29 at 9.35.18 PM
Click HERE or on the image to the left and as a free gift for subscribing to this site, you can receive my new Ebook 1869 Leadership Quotes: Timeless Truths From 2015 Global Leadership Summit, That Church, REACT and Catalyst Conferences.  If applied, these insights will make you an exponentially better leader.  Enjoy!!!

4 Reasons This Can Be A Leader’s Best Friend

Beginning this Sunday, February 21st I will being teaching another round on my 10 Indispensable Practices Of The 2-Minute Leader course for business leaders at Fellowship Bible Church in Roswell, GA during the 9:15 AM hour.
In preparation for this upcoming study I wrote a post last week entitled 12 Steps To Making The Dreams Of Others Come True.  I want to expand on step #1 – Leaders Who Make Dreams Come True Ask Good Questions.  This is because wisdom is found in great questions.  Not great answers.
We celebrate the Old Testament story of Nehemiah.  We celebrate his vision, strategy, motivational skills, and ability to resolve conflict.  But the truth is there would have been no story of Nehemiah without how God used King Artaxerxes to prepare the way and resource his plan.
After hearing of the desolation of his home country Jerusalem, Nehemiah, the king’s cupbearer, approached King Artaxerxes for assistance in rebuilding the city’s walls.  The king then asked him a series of four questions between verses 2 through 6.
As we look at these questions in depth, we learn 4 Reasons Great Questions Can Be A Leader’s Best Friend:
  1. Great Questions Show You Care For Your Team Personally – In v. 2 King Artaxerxes asked, “Why is your face sad, since you are not sick?  This is nothing but sorrow of heart.”  This question shows you have genuine concern for those on your team.  As the old saying goes, people don’t care how much you know until they first know how much you care.
  2. Great Questions Bring Clarity To Plans And Ideas – In v. 4 King Artaxerxes asked, “What do you request?”  This question speaks to passion and how bought in people are.  It shows how compelling the vision is.
  3. Great Questions Define Your Course Of Action – In v. 6 King Artaxerxes asked, “How long will your journey be?”  This question brings the leader comfort.  It shows the plan is well-thought out.
  4. Great Questions Reveal If You Can Complete Your Task – And also in v. 6, King Artaxerxes asked, “And when will you return?”  This question tells the leader the plan is doable and can actually be completed.  It also results in cash because the leader will now know if your vision is worth investing in.
So to recap:
4 Great Questions                4 Results Of Great Questions
v. 2 – Care                                                Concern
v. 4 – Clarity                                            Compelling Vision
v. 6 – Course of Action                    Comfort
v. 6 – Completion of Task               Cash
Leaders, are you asking great questions?  If not, start today.  Great questions can be your best friend.
Screen Shot 2016-01-29 at 9.35.18 PM
Click HERE or on the image to the left and as a free gift for subscribing to this site, you can receive my new Ebook 1869 Leadership Quotes: Timeless Truths From 2015 Global Leadership Summit, That Church, REACT and Catalyst Conferences.  If applied, these insights will make you an exponentially better leader.  Enjoy!!!

Why You Shouldn’t Use Advertising to Get People to Attend Your Service

ADVERTISINGjpg

Why You Shouldn’t Use Advertising to Get People to Attend Your Service

There are different schools of thought out there regarding advertising and the church, each with their merits. I don’t want to get into the debate surrounding advertising and the church, but perhaps what this post will offer by way of insight is something to chew on and a potential third way to move forward with.
Before I launched IKON (a church plant in downtown San Francisco) I knew I didn’t want to go the standard route of advertising through postcards. I didn’t think that it would resonate well in the city, especially from an environmental waste standpoint*. However, we had a dedicated budget line for advertising and it was generally understood that we would use this for postcards, so if I wanted to by-pass this medium I had to think of a different way to use the dedicated budget.
My friends at REUNION Christian Church in Boston launched a few years before us and found some success in advertising on the T platform (the city’s public transportation line.) I was fascinated by this as a medium but wanted to think of it a bit differently, not as an invitation to join us but as a means of communicating truths to the masses. This is how our first MUNI (San Francisco’s public transportation line) ad came to be.
We paid an artist from Seattle for the rights to use his artwork in our advertising scheme. He had developed a series of wood etchings called “The Fruits of the Spirit” that were “ironic” in nature. We chose two for our MUNI advertisements: “Love” and “Peace.”
We paid for a six-week run in three different MUNI stations, however these signs stayed up for over six months. When inquiring about the longevity of the advertisements we were told by the ad company that there was a California State Assemblyman who really liked the powerful statements that were being communicated. He asked if they could remain up as long as possible. As a result, the ad company took a bit longer than usual to sell our spots. I received a great deal of encouragement and support from people throughout the city for these ads, many of which were not Christians and many of whom didn’t really have or want a connection to the church. The message resonated well and opportunities for beautiful conversations surrounding gospel truth began opening up.
(We also printed out 1,000 postcards of these images and set them in coffee shops around the city, like many other businesses do. They stood out like a sore thumb—but in a good way. It wasn’t outside the norm to see these postcards on people’s desks around the city—most of whom had no connection to IKON—or attached to mirrors in people’s homes—again no connection to IKON and no clue that I was responsible for these postcards when I was invited into their home for coffee or dinner.)
Our second MUNI campaign was also very well received by non-Christians within the city, however Christians were very critical and disparaging. Again, the idea was to communicate truth and create opportunities for conversation. As a community we were walking through the Gospel of Luke and specifically hitting on a section of the Gospel where the love of Jesus was becoming explicitly clear. We decided to borrow a book title for our sermon series and naturally thought the truth that was being communicated was too good to pass up, so we turned it into a MUNI ad. The truth? Love Wins.
Christians inside and outside of the city immediately accused us of promoting Rob Bell’s controversial book by the same title and claims that our church was a cult increased in the Christian community (always a fun battle to walk through). I responded time and again to harsh emails, nasty phone messages on the church voicemail line and disparaging comments from Christians, however non-Christians resonated with the message and appreciated a church that was promoting love. (This always struck me as odd that we were appreciated by non-Christians as promoting love … isn’t that what the church is supposed to be doing all the time anyways?)
Our third campaign was in its final stages of design and testing before IKON closed. Unfortunately it never saw the light of day, however it was my favorite MUNI ad of the three. This one, however was a bit more bold than the others and actually received some great feedback from non-Christians, especially when asked what they would do if they saw this on a MUNI platform while standing with a friend or co-worker. The general response from non-Christians? “I’d talk about it … not about whether it was right or wrong to have the name of Jesus out there, but I’d talk about what the name of Jesus meant … I mean it’d be hard not to with that staring you down.”
I want to advocate that you shouldn’t use advertising to get people to come to your church service. If that is your goal, I would argue that you’re not only caught up in but perpetuating a cycle of consumerism, creating and catering to consumer Christians. Most non-Christians won’t see your ad and think, “Yeah, I want to go to there.”
I want to advocate a different type of advertisement for the church. In fact, this is what I learned. When you advertise the truth about the gospel in creative and bold ways, when you instigate conversation through a MUNI ad, when people are ready to have those types of conversations in a spiritual group, you’ll be the first place they turn. Advertising shouldn’t be a short term strategy to experience numerical growth. Instead, take the long approach and let people know that when they want to have honest conversations about truth, about Jesus, they know that you’re the church community to jump in with.
*My original hypothesis regarding postcards was that they wouldn’t work in San Francisco. However, after seeing them work for a church planter in downtown L.A. and several churches in S.F. shortly after us, it has definitely proved to be a viable option. It works simply because no one uses that medium in the city outside of political campaigns every four years.